Commercial Review

The commercial I chose is called "not ever" I believe it was aired in Scotland around a year ago. It's been floating around the internet because of its controversial and new angle at the topic. I found that this commercial is extremely effective and thought provoking. I love how at first you might assume it was a commercial for alcohol, typical scene in a bar with men admiring women. Hopefully, the things the man says will catch everyone off guard (or the scary thought that it's relatable). It then jump cuts to another typical situation of a women shopping for clothes. You might think she'll ask if the skirt is cute or stylish, but the exaggerated straight forwardness is a shocking element. It's the casualness is what makes it effective, and I don't think theres a way to wrongly interpret, because no one ever is asking for it.

'Her' movie review

What we have here, a non-typical, futuristic love story by a eccentric cult followed director sounds like any film fans dream. Spike Jonzes history includes some of the most visually appealing music documentarys and whimsical movies such as Where The Wild Things Are. Her, his newest film is the story of a man named Theodore who has became quite lonely and anti-social since his last relationship ended. He sees an ad for  the latest form of artificial intelligence and decides on a whim to purchase it. It comes as a positive surprise how personable and charming 'her' voice is (she is named Samantha). Theo finds himself drawn to their conversations and helping her expand  on the world that she has no former knowledge of. Left in the situation of being in love with the computer leaves lots of room for judgement and confusion.

I started and left this movie with a ponderous emotion. How could a movie about such an absurd topic be  heart felt and relatable, essential ingredients in a love story? Yet, I felt this movie was the most heart felt and relatable film I've seen in a very long time. Theodore as a character very clear developed but made very destinct patterns in his decisions, so you felt like you knew him. We're there occasional moments where you were my thoughts were "Dude, she doesn't exist  , definitely. But, I tried to remember just because I think it might be off according to my life and opinions, thats not a valid reason to look down on the movie. With curtain parts cut, I think the strangeness of the pairing could have been completely overlooked. But hey, maybe that wasn't the goal. Go into this movie with a simple outlook, leave with one: some crazy guys in love with his computer. Its not a hard film to follow, but paying attention is essential, not to mention it is filmed absolutely beautifully. The crystal clear close ups and detailed scenery gave it that uber realistic, futuristic feel.